With over 300 million users, Instagram is by far one of the most visited social media platforms. Both the general public and businesses alike are turning to Instagram to share images and connect with its many users. It’s no wonder that many marketers are flocking to Instagram to try to get their message out. Just being present on Instagram and posting pictures, however, is not enough to impress customers. If you are new to marketing on Instagram, or have been doing it for a while and aren’t seeing results, make sure you’re avoiding the following common marketing mistakes.
Not Engaging With Your Customers
The days of mass marketing via one-way communication channels are over. To be effective on Instagram or other social media, you need to engage with your customers. If they post comments or questions, reply promptly and professionally. Active dialogue between the brand and its customers builds value and trust. This kind of engagement also leads to a higher conversion rate of prospects to customers. Take the time to listen to your customers and prospects, respond to their feedback, and offer solutions if they had a bad experience.
Having an Incomplete Bio
If your post catches someone’s eye, the next likely place they’ll click is on your profile page to learn more about you and your business. If there is not enough information there for them to understand who you are and what you have to offer, they will quickly move on. Make sure your profile page is professional, informative, and free of errors.
Using Hashtags Improperly (or Not Using Them at All)
Not using hashtags at all is a no-no—you want to be easily found on searches—but using them incorrectly is equally as detrimental. To determine what hashtags to include in your post, think about what keywords your potential customers might be searching for, and use a few of those. Don’t use too many hashtags, either. Instagram allows up to 30 hashtags per post but having more than a few can come off as spammy.
Posting Irrelevant Content
When building an audience on social media for marketing purposes, you want your message to be coherent. Stick to posting content that is directly relevant to your product and brand, and avoid posting random personal photos on your business Instagram account.
Posting Before Proofreading
Nothing says unprofessional like proofreading and spelling mistakes. If a customer is deciding on whether or not they want to do business with you, they’re going to want to be able to trust that your company is thorough and detail oriented. Make sure you read your posts before making them live. Have someone else read them too if you aren’t good with grammar.
Having a Private Account
If you do not see a lot of activity on your business’s Instagram account, check your profile settings. You might have the profile set to private, which would allow only those who you approve to see what you’re posting. This defeats one of the main purposes of being on Instagram, for potential clients to find your business.